Retail Manager Apprenticeship Level 4


Date (from)



Work Based - September 2020



You can gain the knowledge, skills and behaviours to be a skilled and effective retail manager, running a team and taking responsibility for organisational success across the spectrum of retail operations.

It is all about helping customers buy products or services from retail organisations such as department stores, garden centres, high street chains, supermarkets and online and mail order businesses.

This learning opportunity is suitable for you if you have been offered management level retail employment or are already working in this capacity.

Why choose Brock for Retail Manager Apprenticeship Level 4?

You will learn from teachers with many years of professional experience in the retail sector across various types of organisation. With their help and support you can launch or develop your career.

Teaching & learning

You will work to compile an e-portfolio, which will evidence your progress as a learner.

There will be a requirement for 20% off-the-job-training, which could see you undertake work-shadowing, make visits and conduct independent research.

You will also benefit from the continued support of your college assessor who will visit you in the workplace to ensure you are performing well and making adequate progress.

Training will take place at work on a regular basis, organised by you in conjunction with your employer to support what you do and to fill in any gaps.

Training structure

This course is focussed on helping you acquire the skills, knowledge and behaviours you need to succeed in the retail environment.

You will gather evidence to show competency across a range of areas and record your progress in your learning portfolio.

You will study the following areas:

  • Customer focus
  • Business model
  • Financial understanding and projections
  • Marketing both key accounts and new lines
  • Communication at all levels up to board
  • Sales and promotions with agreed targets and analysis

Minimum entry requirements

  • 5 GCSEs at grade 4 and above. 
  • Functional Skills Maths and English at Level 2 or above (unless GCSE grade 4 - 9 has been achieved). 
  • It is essential that you are working at a supervisory/managerial level. 

How will I be assessed?

As well as continuous assessment by your college assessor, you will complete an End Point Assessment at the end of your apprenticeship period.

This should only commence once your employer and assessor are confident you have developed all the knowledge, skills and behaviours defined in the apprenticeship standard.

Before the assessment all English and maths components of the apprenticeship must be completed successfully.

Your End Point Assessment will consist of the following:

  • Written exam
  • The retail business project
  • Professional discussion

What can I do with this Apprenticeship?

With this qualification you can apply for the ILM management suite of programmes up to Levels 5, 6 and 7, which can take you into areas of strategic management.

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