
Level 2 Certificate in Digital Marketing
Start date
This course runs at various times of the year
Location
Brockenhurst College - Main Site
Course cost
£0.00
Code
SBL2013Z32
Course introduction
This course is ideal for you if you wish to develop your knowledge and understanding of digital marketing. You will learn the basics of marketing strategy, including dynamics related to social media, email communications and search engine optimisation.
Course structure
Unit 1: Social Media for Business
Section 1: Understanding the range of social media platforms available for use by business
Section 2: Knowing how to use social media platforms to engage an audience
Section 3: Understanding the role of social media in building brand reputation
Unit 2: Email as a Promotional Tool for Business
Section 1: Understanding how email campaigns can help businesses reach and engage their audience
Section 2: Planning an email campaign
Section 3: Understanding the role of data protection regulations when implementing email campaigns
Unit 3: Digital Marketing Review
Section 1: Understanding the role of digital marketing
Section 2: Knowing how to review the effectiveness of digital marketing
Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews
Unit 4: Understanding Search Engine Optimisation for Business
Section 1: Understanding the principles of search engine optimisation
Section 2: Knowing how search engine optimisation benefits business
Section 3: Knowing how to use search engine optimisation to benefit a business
Unit 5: Digital Marketing for Business
Section 1: Understanding the role of digital marketing in business
Section 2: Understanding how digital promotion is achieved
Section 3: Producing a plan to promote a business through digital channels
Section 4: Knowing how to use online presence to raise funds and cut costs
Dates & Locations
Code
Location
Date
Cost
CodeSBL2013Z32
LocationBrockenhurst College - Main Site
Date & time
This course runs at various times of the year
Cost£0.00